WHAT IS A MARKETING CAMPAIGN?

Marketing campaigns promote items through a variety of media platforms, including television, radio, print, and online platforms, among others. Campaigns are not limited to advertising alone; demonstrations, video conferencing, and other interactive approaches can all be used as part of the overall strategy. Marketing campaigns are frequently launched by businesses operating in highly competitive industries, and franchisees may commit large resources to raise brand awareness and increase sales in these locations.

• Marketing campaigns promote items through a variety of media platforms, including television, radio, print, and online platforms, among others.
• A campaign’s goal is often determined by determining the amount of marketing that will be required and which medium will be the most effective in reaching a specific category of consumers.
• Companies that suffer revenue losses as a result of significant negative news frequently employ marketing strategies to repair their image.

Marketing campaigns can be created with a variety of objectives in mind, including the development of a brand image, the introduction of a new product, the increase in sales of an existing product, or even the mitigation of the negative impact of unfavorable news. It is normally necessary to define the campaign’s goal in order to determine how much marketing is required and which media are most effective for reaching a specific sector of the population.

Businesses operating in highly competitive sectors may launch regular marketing efforts and commit large resources to raising brand awareness and increasing sales. This is especially true for small businesses.

TYPES OF MARKETING CAMPAIGN ACTIVITIES

It is possible to sell items and services to clients in a variety of methods, ranging from sending out brochures to organizing a social media marketing campaign. Alternatively, small businesses can send out email invitations to a special sale, with the offer of a free product to any customers who bring the invitation with them. Larger corporations can reach a larger audience through paid advertising and the employment of professional agencies.

Whatever the size of the organization, it is critical that someone is dedicated to dealing with the rush of visitors generated by a marketing effort, no matter how small. In order to ensure that your email list is properly kept and that new customers receive welcome messages, you should ask customers to sign up for your list when they purchase something from you. If visitors to your website are increasing, you must ensure that your content is being updated on a regular basis in order to turn this traffic into successful sales.

Companies that suffer revenue losses as a result of significant negative news frequently employ marketing strategies to repair their image. In one instance, the Centers for Disease Control and Prevention looked into Chipotle Mexican Grill after scores of customers were sick in 2015 as a result of E. coli and norovirus contamination in the restaurant’s meals. During the first quarter of 2016, Chipotle’s revenues decreased by 30 percent, and the corporation responded by sending out vouchers for free food via direct mail and text messages to recover customer interest. Chipotle Mexican Grill recently used an internet video to announce a $10 million contribution to help local farmers.

EXAMPLES OF SUCCESSFUL MARKETING CAMPAIGNS

Among the campaigns that have had a considerable impact on the brand, identification is the Aflac duck promotion, which has been running for decades. When the campaign began in 2000, the company’s brand recognition rate was only 12 percent, but after more than a decade of advertising, the percentage had increased to 90 percent.

Customer suggestions for new potato-chip tastes were sought through text messages and social media platforms when Lay’s launched it’s inaugural “Do Us a Flavor” campaign in 2012. Sales at the company climbed by 12 percent, and the number of social media followers more than tripled.