Email integrations are the linking of systems, tools, and software to allow for the smooth operation of email marketing activities as a whole. The integration of email service providers with other systems, such as CRM or point-of-sale systems, allows marketers to send even more targeted, relevant, and efficient messages to their customers and prospects.

For example, the Campaign Monitor for WordPress integration will automatically import sign-ups from your blog into Campaign Monitor, saving you the time and effort it would take to manually validate and enter contact information into Campaign Monitor. Because you already know that these subscribers interact with your blog, you can use that data to establish a specific group based on their behavior.

In reality, the beauty of integrations is that they allow you to spend less time looking through contacts while still getting a deeper understanding of your audience, resulting in greater engagement and better outcomes from your email marketing approach.

In addition, you can find connectors that allow you to incorporate design aspects into your emails in order to produce more engaging messages and increase your open and click-through rates.

There are literally hundreds of connectors available for you to select from with Campaign Monitor. Within our collections, you’ll find integrations tailored to specific industries, such as Raiser’s Edge for nonprofits and OptInMonster for email marketers just getting started with their campaigns.

Email integrations are the linking of systems, tools, and software to allow for the smooth operation of email marketing. Integrations allow marketers to send even more targeted, relevant, and efficient messages to their customers and prospects. There are literally hundreds of connectors available for you to select from with Campaign Monitor.

EMAIL MARKETING TOOLS

Create, send, test, optimize, and report on email campaigns using email marketing tools are some of the most common tools used by marketers today. An email service provider, also known as an ESP, such as Campaign Monitor, is one of the most commonly used email marketing platforms. Campaign Monitor enables organizations to design visually appealing emails, automate customer journeys, and deliver personalized messages to customers, all of which help to strengthen customer relationships.

ESPs frequently integrate with important technology that your company needs. For example, Campaign Monitor’s Salesforce interface enables you to automatically bring in crucial data that will be used to generate automated, tailored email campaigns from your Salesforce account. The benefit of this is that you can give the exact correct message to the precise subscriber at the exact right time, resulting in better relationships. These integrations and built-in features are examples of tools that are contained within a larger tool.

When selecting an email service provider (ESP), or any form of email marketing software tool, you should be certain that the functions offered are acceptable for your company’s objectives. Too often, businesses end up paying far too much money on a tool that contains features that they will never use. Similarly, saving money by selecting an ESP that does not provide all of the capabilities you require is not a good idea. If you don’t have the right features, you’re essentially throwing money away. Because of this, Campaign Monitor offers a variety of price options, allowing you to pick between a Pay As You Go plan and a more comprehensive plan.

However, an email service provider (ESP) is not the only form of email marketing instrument available. An email marketing tool could be a specific product related to email marketing, such as an email subject line generator or an inbox placement testing tool, or it could be a suite of tools that enables a marketer to complete their email marketing process from beginning to end in a centralized location.

Email marketing tools are some of the most common tools used by marketers today. An email service provider, also known as an ESP, is one of the more commonly used platforms. Too often, businesses end up paying far too much money on a tool that contains features they will never use.